Wednesday, September 15, 2010

Generate New Business with Appointment Setting

While it is true that in the business community a ringing phone cannot be ignored, it is also true that there is still nothing more effective than a face-to-face meeting to close a sale. The likelihood of closing a sale face-to-face, as opposed to doing it over the phone, is still high. Smaller businesses can benefit greatly from this approach as they may not have enough resources to find new prospects like dentists, doctors, financial planners, mortgage brokers, insurance agents, contractors and other service oriented businesses.

Outsourcing Appointment Setting service helps your business save on:

• Hiring qualified employees
• Training the employee
• Paying the employee wages and benefits
• Providing the employees their own workstations
• Providing the technology needed like a computer, software and hardware, phone, Internet access, copier, fax machine, etc.

Companies can focus more on their core competencies or core business with all of these out of the way.

The first step, however, is to choose an appointment setting BPO that can offer the right combination of appointment setting and lead generations campaign. The BPO assigns a specific department to do highly specialized work such as appointment setting and lead generation.

Appointment setting companies assist you by cold calling and pre-screening prospective clients then choosing only the most qualified prospects. It will help you assess if they would be a good market for your products or services. After the highly qualified prospects are screened, a face-to-face meeting will be scheduled so that your representative can focus more on presenting the core proposition of the business. In this way, the representative would be able to clear all doubts by giving a timely response a prospective client may have about the products or services that they are offering. In a period of time, you can have the decision maker's complete attention, and eventually close the deal with a sale.

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