Seventy seven times.
This is how you should think about business policies, budgets, proposals and other corporate works. In case of choosing the right telemarketing firm, I digress. There is a set of essential requisites you need to include in your checklist as you go along in the selection process. Once these criteria are met, you are already secured that you have chosen the service provider that fits to your company.
To ensure that a telemarketing company is suited to your organization, all of these requirements must be met:
I. Competitive Agents. The workforce of the service provider ought to be skilled in verbal communications, sales, latest technology and marketing. Additionally, the team must be specialists in prospecting, cold-calling and appointment setting. Moreover, go deeper and uncover whether their agents are practicing professional and ethical behavior.
I. Customized services. It is worth knowing if the services showcased by a telemarketing firm are customized. This means that the specific needs, concerns and problems of every sales prospect are being addressed.
I. Technology. Technology is a critical success factor. Therefore, the right telemarketing company has got to have the latest and advance technology. Ensure that telephone systems are first-class in order to cater long-distance calls. Know if they have an effective CRM (Customer Relationship Management) software is installed to keep you updated with the campaign progress.
I. Reputation. Read the reviews and comments of previous clients. If possible, interview them to fully learn and assess the performance of a telemarketing firm. Gaining knowledge about the reputation of the service provider is essential because they are bringing your company's name. Any damage done will be a big slap to your.
With this checklist, you do not need to think seventy seven times to arrive at the right conclusion.
Monday, December 13, 2010
Sunday, December 5, 2010
The Traits of a Good Telemarketing Company
Telemarketing companies are always there in order for business owners to find adventurous ways of marketing their goods by the use of the telephone. For business owners, their sales is as important as keeping their business alive. Therefore outsourcing the right kind of telemarketing company is essential whether on-shore or off-shore.
In search of the right company for your business, you should always look if their employees can follow rules and regulations that are bestowed by either the company itself or by you as their client. Compliance to these can assure you that the representatives working for there are skilled professionals who are always driven to complete daily tasks. As an additional aspect, these companies should follow the national do-not-call registry to avoid any complications and consequences for your business.
These companies should always value the quality of their calls over the quantity. It is not good if a large volume of their calls that ends up as prospects that would unsubscribe to your services or those sales calls that were not really that successful. Even though they should prioritize quality over quantity, it is also good to hear if the quality of their calls is also in sync with the quantity.
When searching for the right company to outsource your services especially to market your products through the use of the telephone, always be practical about what you want and make sure that your goals are realistic and can be met.
In search of the right company for your business, you should always look if their employees can follow rules and regulations that are bestowed by either the company itself or by you as their client. Compliance to these can assure you that the representatives working for there are skilled professionals who are always driven to complete daily tasks. As an additional aspect, these companies should follow the national do-not-call registry to avoid any complications and consequences for your business.
These companies should always value the quality of their calls over the quantity. It is not good if a large volume of their calls that ends up as prospects that would unsubscribe to your services or those sales calls that were not really that successful. Even though they should prioritize quality over quantity, it is also good to hear if the quality of their calls is also in sync with the quantity.
When searching for the right company to outsource your services especially to market your products through the use of the telephone, always be practical about what you want and make sure that your goals are realistic and can be met.
Monday, November 29, 2010
Educate Yourself- Things You Need To Learn When Looking For A Telemarketing Company
Telemarketing companies give businesses the opportunity to handle sales calls, setting appointments or generating leads. Your own employees can accomplish other activities essential for your overall business performance.
However, there are things you need to keep in mind before setting another company to get the results for you, it is necessary to know how they deliver the leads and ensure its quality. The company must be able to guide you in determining your prospects needs. They must be able to give you a script that reveals the things that are missing in their company.
Having the know how of what your company offers and how your products exactly works is a must when looking for a telemarketing company. If they don't know how your products and services can benefit prospective clients, do not sign the contract and look for another company who can.
The outsource company must also have ways to know what they need to accomplish in each call. Choosing the right company is all about getting the right fit with your specific needs and communicating it to that company.
Know what your company needs and tell the telemarketing firm. The campaign will work best if both parties can narrow down the expectations. Communicate well with them so they can adjust to your goals, they will tell you if they can deliver or not. Telling them your expectations will result to a profitable and successful telemarketing campaign so find one now and discuss how you can work together in generating higher business revenue.
Tuesday, November 23, 2010
Bust Up the Myths of Cold-Calling
Human life is replete with myths. Some people follow them and others find them ridiculous. Even the business industry has been adorned with them. However, it is very crucial to draw the line between a false belief and an unspeakable truth. To embrace success in cold-calling, myths must be eliminated.
The painful truth is that some principles before are considered myths nowadays. Telemarketers should be aware of these deceits in order to focus on practices where effectiveness blooms.
Myth #1. Cold-calling is a numbers game. It is true that teleprospecting is a numbers game but for the traditional method of selling. Telemarketers cannot just make tremendous number of phone calls to generate more sales leads. Lead generation isn't a trial and error business. Reaching to the target audience drags a high rate of closed sale rather than talking to hundreds of people who does not care about a firm's product or service. In this case, companies should weigh which is more important for them- more calls but fewer quality leads or fewer calls and more sales.
Myth #2. Depend on sales script. Scripts provide great help in effective cold-calling. However, being dependent to sales script alone is not an appropriate thing to do. Well-rehearsed lines tend to be dull for the customers. Customizing a telemarketer's dialogue will be the tool to have a fruitful conversation.
Myth #3. Concentrate in closing a sale. One thing that triggers customers to hang up is the insensitivity of some telemarketers to push for an immediate sale. In most cases, it takes time to convert a sales prospect to a sales-ready status. Because of this, they are to be nurtured instead of always reminding them to buy the product or service. The more a cold-caller push, the faster he loses an opportunity.
The painful truth is that some principles before are considered myths nowadays. Telemarketers should be aware of these deceits in order to focus on practices where effectiveness blooms.
Myth #1. Cold-calling is a numbers game. It is true that teleprospecting is a numbers game but for the traditional method of selling. Telemarketers cannot just make tremendous number of phone calls to generate more sales leads. Lead generation isn't a trial and error business. Reaching to the target audience drags a high rate of closed sale rather than talking to hundreds of people who does not care about a firm's product or service. In this case, companies should weigh which is more important for them- more calls but fewer quality leads or fewer calls and more sales.
Myth #2. Depend on sales script. Scripts provide great help in effective cold-calling. However, being dependent to sales script alone is not an appropriate thing to do. Well-rehearsed lines tend to be dull for the customers. Customizing a telemarketer's dialogue will be the tool to have a fruitful conversation.
Myth #3. Concentrate in closing a sale. One thing that triggers customers to hang up is the insensitivity of some telemarketers to push for an immediate sale. In most cases, it takes time to convert a sales prospect to a sales-ready status. Because of this, they are to be nurtured instead of always reminding them to buy the product or service. The more a cold-caller push, the faster he loses an opportunity.
Wednesday, November 17, 2010
Ideas on Choosing an Appointment Setting Company
Appointment setting is no doubt the service of the hour. Big or small institutions rely heavily on it to increase sales, productivity and customer loyalty. Some use their own materials to do the services, while others entrust appointment setting services to third-party companies. To those who seek the aid of a telemarketing company, this is where clients should be very keen: choosing an appointment setting company.
The world is swarmed with thousands of business entities offering appointment setting services to choose from. Picking the best among them is a responsibility not to be given little thought. After all, it's from their services that the probability of gaining sales prospects lie. They will be representing the company. Whatever things the provider does, it will reflect directly to the company. Moreover, you are not only investing money, time and intellectual capital, the company's goodwill is at stake.
Efficient Workforce
Perhaps one of the most crucial aspects of outsourcing telemarketing is the workforce of an appointment setting service provider. They should employ people who are knowledge workers. They are trained through a series of workshops and that their skills are honed inside a professional environment. Another important aspect is the ethical behavior of the entire team.
Resources
Resources range from computer systems to staff. A reliable technical IT support and experienced, nifty call handlers will greatly affect the whole process.
Benchmarking
The quality of services an appointment setting firm can offer will predict the outcome of the jobs. Past performances are indicators that the entity is working as expected, or more.
Initiative for Improvement
More often than not, firms who search for improvements have high success rate. They are inclined to enhance their services to deliver better results.
Response to Change
Client's decisions are not absolute. From time to time, they change. An appointment setting service provider who adeptly responds to change will be a great instrument in achieving the client's goals.
The world is swarmed with thousands of business entities offering appointment setting services to choose from. Picking the best among them is a responsibility not to be given little thought. After all, it's from their services that the probability of gaining sales prospects lie. They will be representing the company. Whatever things the provider does, it will reflect directly to the company. Moreover, you are not only investing money, time and intellectual capital, the company's goodwill is at stake.
Efficient Workforce
Perhaps one of the most crucial aspects of outsourcing telemarketing is the workforce of an appointment setting service provider. They should employ people who are knowledge workers. They are trained through a series of workshops and that their skills are honed inside a professional environment. Another important aspect is the ethical behavior of the entire team.
Resources
Resources range from computer systems to staff. A reliable technical IT support and experienced, nifty call handlers will greatly affect the whole process.
Benchmarking
The quality of services an appointment setting firm can offer will predict the outcome of the jobs. Past performances are indicators that the entity is working as expected, or more.
Initiative for Improvement
More often than not, firms who search for improvements have high success rate. They are inclined to enhance their services to deliver better results.
Response to Change
Client's decisions are not absolute. From time to time, they change. An appointment setting service provider who adeptly responds to change will be a great instrument in achieving the client's goals.
Friday, November 12, 2010
From Follow-up to Appointment
As a telemarketer from an outbound call center, you may have already tried cold calling people in order to get information about themselves and possible referrals for your clientele. Once the information has been gathered, the process is not yet finished. A follow-up call is then necessary towards the lead in order to find out whether or not they are interested in setting up an appointment towards the company to discuss business terms.
Always remember that what you are doing as a telemarketer is cold calling, which would mean that the person at the other end of the telephone line is not prepared to receive this call from you. It also means that you are interrupting the possible lead from doing something so the first sixty seconds of the call should be dealt in a way to get the interest of the prospect into what you are saying. Once you have gotten their interest, you can now get the necessary information that you need from them.
Once the initial call has been done, do a follow-up call in the next few days to ensure that your qualified lead gets the necessary information about their upcoming appointment. This would not only show that you care for the lead to make his appointment, it would also show that the company that you are trying to represent has a reputable name when it comes to customer service and thus gain more attention.
Always remember that what you are doing as a telemarketer is cold calling, which would mean that the person at the other end of the telephone line is not prepared to receive this call from you. It also means that you are interrupting the possible lead from doing something so the first sixty seconds of the call should be dealt in a way to get the interest of the prospect into what you are saying. Once you have gotten their interest, you can now get the necessary information that you need from them.
Once the initial call has been done, do a follow-up call in the next few days to ensure that your qualified lead gets the necessary information about their upcoming appointment. This would not only show that you care for the lead to make his appointment, it would also show that the company that you are trying to represent has a reputable name when it comes to customer service and thus gain more attention.
Tuesday, November 9, 2010
The Telemarketing Problem
Telemarketing is a job not many professionals are fond of doing. It’s no joke cold calling prospective customers on the phone. With all the bad press and hullabaloo depicting telemarketers as devils with telephones here in Canada, the job gets even hard. If convincing prospective customers that you’re not a scammer or some other fraud is difficult enough just imagine how much more will it trying to convince them to buy from you.
These are just few of the challenges that most of those involved in the industry has to face. Too bad the public perception has strayed too far from what things really are. Telemarketing services aren’t really the bad guys in this picture. It’s the people involved in scams that has never failed to give grief to all those they harass through their abuse of the phone.
Let’s look at it this way. The reason telemarketing in Canada came about is because there are businesses that are in need of an effective marketing strategy that will not burn a hole in their pockets. There are people who don’t know of a good store and only found about it through a promoter on the phone. And there are those who totally rely on telemarketers in knowing what are the best products and services available for them.
Really, this is all about bad performers and the bad press that magnify their crimes. If steps are taken to minimize or even stop these, then it’s possible that telemarketing could once again become a profession by many again.
Friday, October 29, 2010
Telemarketing: Giving You the Edge
Marketing can be a huge challenge for the small or medium scale entrepreneurs. Television advertising is too expensive, radio promotions covers only a small area of prospective customers, while print ads just end up in the trash basin. It would be nice if a less costly method of advertising can be used to promote their products and services.
Considering that, it would perhaps be a wise choice to go for telemarketing. Despite the negative public image of telemarketers, this industry has continued to grow and survive over the years, helping business improve their chances of getting in touch with the right people and getting their wares off the shelf much faster than other selling tactics. In addition, telemarketing services can provide instant feedback for their client entrepreneurs who want to know what their customers think of their products or services.
Now what can professional telemarketers do? The can perform a myriad of functions, as long as the medium is through the phone. They can do hard-selling, negotiations, appointment setting, lead generation, surveys, and answer customer inquiries and complaints. There are a host of other tasks that they are capable of doing. That’s why a lot of effort should be taken to find the right telemarketers for the job. And the additional cost of hiring one can be very minimal, compared to the benefits that will surely come.
It’s true. Telemarketing can be the answer in these hard times. For businesses to continue, this way can provide the much needed help.
Considering that, it would perhaps be a wise choice to go for telemarketing. Despite the negative public image of telemarketers, this industry has continued to grow and survive over the years, helping business improve their chances of getting in touch with the right people and getting their wares off the shelf much faster than other selling tactics. In addition, telemarketing services can provide instant feedback for their client entrepreneurs who want to know what their customers think of their products or services.
Now what can professional telemarketers do? The can perform a myriad of functions, as long as the medium is through the phone. They can do hard-selling, negotiations, appointment setting, lead generation, surveys, and answer customer inquiries and complaints. There are a host of other tasks that they are capable of doing. That’s why a lot of effort should be taken to find the right telemarketers for the job. And the additional cost of hiring one can be very minimal, compared to the benefits that will surely come.
It’s true. Telemarketing can be the answer in these hard times. For businesses to continue, this way can provide the much needed help.
Thursday, October 21, 2010
On Telemarketing and Sales Improvement
If you’re in the business of selling products, then you would definitely agree that the most painful thing to see is your wares simply gathering dust, lying around in your warehouse or, worse, in the shelves of your stores. You’d want to do something about it, but you know that the people living close-by have bought it already and wouldn’t be buying again very soon. Perhaps telemarketing can do the trick.
Telemarketing is a cost efficient method of increasing your sales and ensuring that the most number of people are informed of what you have and that they are convinced that they need it. If you don’t have the time or the skills to make a sales pitch on the phone, it would be wise to invest on a reliable telemarketing company. Professional telemarketers understand what’s in a potential customer’s mind and are ready to address their concerns. Not only that, but a telemarketer has what it takes to generate good leads that can lead to closed deal for you.
Once you’ve gotten in touch with one, it would be great if you can give them a clear idea about what you have to offer. It’s also advisable that you pay close attention to the results of the sales campaign. Trends and conclusions not previously visible might turn up. You can use that to change the way your product is presented so that it is more attractive to customers.
Telemarketing is a sure-fire solution for your promotion needs. Not only is it cheap, it also lets you reach out to a larger customer base and form a good relationship with them.
Telemarketing is a cost efficient method of increasing your sales and ensuring that the most number of people are informed of what you have and that they are convinced that they need it. If you don’t have the time or the skills to make a sales pitch on the phone, it would be wise to invest on a reliable telemarketing company. Professional telemarketers understand what’s in a potential customer’s mind and are ready to address their concerns. Not only that, but a telemarketer has what it takes to generate good leads that can lead to closed deal for you.
Once you’ve gotten in touch with one, it would be great if you can give them a clear idea about what you have to offer. It’s also advisable that you pay close attention to the results of the sales campaign. Trends and conclusions not previously visible might turn up. You can use that to change the way your product is presented so that it is more attractive to customers.
Telemarketing is a sure-fire solution for your promotion needs. Not only is it cheap, it also lets you reach out to a larger customer base and form a good relationship with them.
Monday, October 11, 2010
The Upside of Outsourced Telemarketing Services
Telemarketing has advanced in the BPO sector as a leading form of marketing due to its effectiveness and ease of use. The number of companies that have adopted it to develop their businesses have grown rapidly in the last few years. Businesses usually outsource telemarketing services to third party telemarketing agencies. This is because of the fact that outsourcing allows companies to focus on their core competencies while the teleservices agencies manage their phone-based marketing campaigns. One of the major advantages of using the services of professional telemarketing companies is their competence in handling both simple and complex telemarketing projects. For several companies, outsourcing telemarketing services has been proven to be an intelligent business decision.
There are two classifications of telemarketing: inbound and outbound. A traditional company that offers telemarketing services uses both these forms of phone-based marketing. Other telemarketing agencies offer business-to-business (B2B) telemarketing, business-to-consumer (B2C) telemarketing, and automated telemarketing. Specialized telemarketing services such as lead generation, appointment setting and answering service are the most preferred by organizations that are looking to generate more income and improve customer relations. These services are offered at affordable costs to help businesses save on operational and manpower expenses. Phone-based sales and marketing functions can be delegated to third-party firms for faster and improved results while maintaining the level of professionalism.
Outsourcing telemarketing services has certainly become a necessity in many organizations' sales efforts. In addition to providing exceptional results, professional telemarketing companies have affinities with several businesses for selling a wide range of services and products. The experiences and expertise they have acquired in dealing with different types of clients can be used to effectively market to different regions with varying ethnic populations.
While telemarketing is popular within the business sector, there are many customers who are unhappy about getting telemarketing calls. Customers who do not want to receive sales calls register their phone numbers in the Do-Not-Call registry. Telemarketing companies that continue to call DNC registrants are penalized heavily. This is the reason why telemarketing agencies check their databases against the DNC list to make sure that their telephone representatives do not contact businesses or people whose phone numbers have been tagged as DNC.
Telemarketing elicits distinct feelings from the viewpoints of customers and businesspeople. For companies that engage in telemarketing, it is important to follow state and federal regulations and be responsible in implementing their campaigns. This is the only real way to make telemarketing remain lucrative in the years to come.
There are two classifications of telemarketing: inbound and outbound. A traditional company that offers telemarketing services uses both these forms of phone-based marketing. Other telemarketing agencies offer business-to-business (B2B) telemarketing, business-to-consumer (B2C) telemarketing, and automated telemarketing. Specialized telemarketing services such as lead generation, appointment setting and answering service are the most preferred by organizations that are looking to generate more income and improve customer relations. These services are offered at affordable costs to help businesses save on operational and manpower expenses. Phone-based sales and marketing functions can be delegated to third-party firms for faster and improved results while maintaining the level of professionalism.
Outsourcing telemarketing services has certainly become a necessity in many organizations' sales efforts. In addition to providing exceptional results, professional telemarketing companies have affinities with several businesses for selling a wide range of services and products. The experiences and expertise they have acquired in dealing with different types of clients can be used to effectively market to different regions with varying ethnic populations.
While telemarketing is popular within the business sector, there are many customers who are unhappy about getting telemarketing calls. Customers who do not want to receive sales calls register their phone numbers in the Do-Not-Call registry. Telemarketing companies that continue to call DNC registrants are penalized heavily. This is the reason why telemarketing agencies check their databases against the DNC list to make sure that their telephone representatives do not contact businesses or people whose phone numbers have been tagged as DNC.
Telemarketing elicits distinct feelings from the viewpoints of customers and businesspeople. For companies that engage in telemarketing, it is important to follow state and federal regulations and be responsible in implementing their campaigns. This is the only real way to make telemarketing remain lucrative in the years to come.
Sunday, October 3, 2010
Ethical Telemarketing: An Oxymoron?
To some, the mere thought of telemarketing being ethical is as real as lawyers being honest, in other words, the idea is as stable as a three-legged chair. Telemarketers and the telemarketing industry as a whole are expected to strictly follow all of the different laws (The Do-Not-Call list, Telephone Consumer Protection Act, etc) in place, facing stiff sanctions for non-adherence. The Federal Trade Commission and the Federal Communications Commission are trying to establish a federal do-not-call list where consumers register to block telemarketing calls.
As a rule, telemarketing agents are also expected to be professional, courteous and polite at all times. A single telemarketers infraction, deliberately or otherwise, will merit an investigation of all sorts but when prospects 'go postal' it's perfectly normal and acceptable behavior. Quite the norm nowadays, as being mean to telemarketers is understandable. It's a double standard that the whole industry of telemarketing has to live with on a daily basis.
People in general love to buy things but they hate the idea of being sold to. Sometimes they see the persistence of the telemarketer explaining why they need a particular product or service as beneficial as an invasion and violation of their right to freely choose what they want to purchase.
The root of all the negative reputation telemarketing has been getting isn't so much as the fraud and scams being perpetrated by boiler rooms, it's when legal and legitimate telemarketing companies call illegally. Fortunately for some companies they are able to get away with it simply because the average telephone consumer is unaware of their phone privacy rights. Nonetheless, you also must understand that though prospects may perceive all telemarketing calls annoying, the fact remains that many of the calls they will receive are still within the legally mandated rights of the telemarketing firm.
Telemarketing done legitimately is ethical. It is still a form of business and the means in which they are conducted are still within the bounds of what is acceptable to society and its laws which by the way are in place to ensure that telemarketing companies are expected to follow. Just because it's annoying doesn't mean that it's illegal.
As a rule, telemarketing agents are also expected to be professional, courteous and polite at all times. A single telemarketers infraction, deliberately or otherwise, will merit an investigation of all sorts but when prospects 'go postal' it's perfectly normal and acceptable behavior. Quite the norm nowadays, as being mean to telemarketers is understandable. It's a double standard that the whole industry of telemarketing has to live with on a daily basis.
People in general love to buy things but they hate the idea of being sold to. Sometimes they see the persistence of the telemarketer explaining why they need a particular product or service as beneficial as an invasion and violation of their right to freely choose what they want to purchase.
The root of all the negative reputation telemarketing has been getting isn't so much as the fraud and scams being perpetrated by boiler rooms, it's when legal and legitimate telemarketing companies call illegally. Fortunately for some companies they are able to get away with it simply because the average telephone consumer is unaware of their phone privacy rights. Nonetheless, you also must understand that though prospects may perceive all telemarketing calls annoying, the fact remains that many of the calls they will receive are still within the legally mandated rights of the telemarketing firm.
Telemarketing done legitimately is ethical. It is still a form of business and the means in which they are conducted are still within the bounds of what is acceptable to society and its laws which by the way are in place to ensure that telemarketing companies are expected to follow. Just because it's annoying doesn't mean that it's illegal.
Sunday, September 26, 2010
Should You Stop Telemarketing During A Recession?
During a recession, a lot of businesses focus on reducing expenses. While it is commonly a practical choice to make, this must not include straining sales and marketing endeavors.
Business lost due to unfavorable economic conditions is usually irrecoverable, and the only solution is to find and replace it with a fresh one. This is the reason why limiting sales and marketing endeavors inherently means opting out to compensate for the business lost and probably sending the company to its downfall.
There is plenty of new business out there ready to be found and had. It may be difficult to acquire but it does exist. If organizations discontinue prospecting and generating new business, their competition surely won't. Businesses could capitalize on recession as their best time to emerge from the crowd and show their customers and prospects their resolution, strength and resiliency to weather the storm and maintain their competitive edge.
Telemarketing has proven itself to be an effective tool for increasing profits. It can be utilized to lessen the burden from salespeople and let them concentrate on being more productive at other sales projects. It also provides sales pipeline stability which is usually one of the most difficult things to achieve in a business.
Telemarketing enables businesses to track their return on investment accurately and provides an economical way that will bring out quick results. It offers an avenue where customers or prospects are more accessible for companies. Telemarketers can interact with customers with ease and efficiently resolve any issues or concerns that they may have.
Well-structured call guide or script is a vital tool for improving customer relationships and can add a significant amount of relevant information in a short span of time. Telemarketers are capable of making calls to anywhere in the world and they can cover different timezones. This makes business expansion easier to do.
Businesses may have a hard time surviving the recession, but it does not mean they should give up. It is all the more important to be creative and use all available tools to stay ahead in the competition.
Business lost due to unfavorable economic conditions is usually irrecoverable, and the only solution is to find and replace it with a fresh one. This is the reason why limiting sales and marketing endeavors inherently means opting out to compensate for the business lost and probably sending the company to its downfall.
There is plenty of new business out there ready to be found and had. It may be difficult to acquire but it does exist. If organizations discontinue prospecting and generating new business, their competition surely won't. Businesses could capitalize on recession as their best time to emerge from the crowd and show their customers and prospects their resolution, strength and resiliency to weather the storm and maintain their competitive edge.
Telemarketing has proven itself to be an effective tool for increasing profits. It can be utilized to lessen the burden from salespeople and let them concentrate on being more productive at other sales projects. It also provides sales pipeline stability which is usually one of the most difficult things to achieve in a business.
Telemarketing enables businesses to track their return on investment accurately and provides an economical way that will bring out quick results. It offers an avenue where customers or prospects are more accessible for companies. Telemarketers can interact with customers with ease and efficiently resolve any issues or concerns that they may have.
Well-structured call guide or script is a vital tool for improving customer relationships and can add a significant amount of relevant information in a short span of time. Telemarketers are capable of making calls to anywhere in the world and they can cover different timezones. This makes business expansion easier to do.
Businesses may have a hard time surviving the recession, but it does not mean they should give up. It is all the more important to be creative and use all available tools to stay ahead in the competition.
Tuesday, September 21, 2010
What Makes A Good Telemarketer
It's only logical to assume that to have a cost effective and professional telemarketing call center, effective and professional telemarketers are needed. It shares the same logic as an apple tree bearing apples. Rocket science not required. If you're planning to migrate your business' sales and marketing to a telemarketing company, make sure that the telemarketers they'll be using possesses at least these qualities:
Smart Telemarketers
Needless to say, hiring a telemarketer with a room temperature IQ will do your business no good. This means that the telemarketers are expected to think on their feet, respond smartly and professionally to any inquiries or situations that they might come across.
The Telemarketers Must Know Their Product / Services Specifics Inside Out
It goes without saying that your telemarketers needs an in-depth knowledge regarding the specifics of what they're trying to promote. No matter how engaging or interesting your telemarketers are, if they haven't got a clue as to what they're supposed to be selling, then everything's all pointless.
Must Be Excellent Listeners
The telemarketing company should take great measures to ensure that the telemarketers that's about to work for them not only be capable of physically hearing, but also listening. The telemarketers should be able to discern buying signals as well. It is highly advisable that your telemarketers listens and thoroughly understands what the prospective customer is really saying for them to make that sale.
Be Capable of Handling Rejection
The telemarketers they hire should be impervious to the damages of rejection. Getting roughed-up or verbally abused by prospects on a daily basis is a normal occurrence – it comes with the territory. Your telemarketers should be able to take this all with a grain of salt and just shake it off. They must be professional enough to proceed with the next call and be decent enough not to go ballistic on the next prospect.
Capable of Reaching the Decision Maker
In telemarketing, the number one time and money waster is talking to someone who's NOT the decision maker. Identifying if they're talking to a potential customer or not is an important skill set a telemarketer must possess before pursuing with their presentation. Which means the telemarketers...
Must Be Capable of Working Their Way Around The Gatekeepers
This is where the telemarketers' savvy is tested. With gatekeepers, push comes to shove. Telemarketers usually get rattled in this part of the call and when they do, they will get stressed. A nervous wreck can easily be spotted over the phone. The telemarketer must be confident and smart enough to wiggle their way past the gatekeepers.
If the telemarketing call center refuses to take notice of these traits during the hiring process, it will compromise the outcome of your campaigns. However, if you work with the contact center to make sure that mistake is avoided, then you're well on your way towards a successful and very profitable telemarketing campaign.
Smart Telemarketers
Needless to say, hiring a telemarketer with a room temperature IQ will do your business no good. This means that the telemarketers are expected to think on their feet, respond smartly and professionally to any inquiries or situations that they might come across.
The Telemarketers Must Know Their Product / Services Specifics Inside Out
It goes without saying that your telemarketers needs an in-depth knowledge regarding the specifics of what they're trying to promote. No matter how engaging or interesting your telemarketers are, if they haven't got a clue as to what they're supposed to be selling, then everything's all pointless.
Must Be Excellent Listeners
The telemarketing company should take great measures to ensure that the telemarketers that's about to work for them not only be capable of physically hearing, but also listening. The telemarketers should be able to discern buying signals as well. It is highly advisable that your telemarketers listens and thoroughly understands what the prospective customer is really saying for them to make that sale.
Be Capable of Handling Rejection
The telemarketers they hire should be impervious to the damages of rejection. Getting roughed-up or verbally abused by prospects on a daily basis is a normal occurrence – it comes with the territory. Your telemarketers should be able to take this all with a grain of salt and just shake it off. They must be professional enough to proceed with the next call and be decent enough not to go ballistic on the next prospect.
Capable of Reaching the Decision Maker
In telemarketing, the number one time and money waster is talking to someone who's NOT the decision maker. Identifying if they're talking to a potential customer or not is an important skill set a telemarketer must possess before pursuing with their presentation. Which means the telemarketers...
Must Be Capable of Working Their Way Around The Gatekeepers
This is where the telemarketers' savvy is tested. With gatekeepers, push comes to shove. Telemarketers usually get rattled in this part of the call and when they do, they will get stressed. A nervous wreck can easily be spotted over the phone. The telemarketer must be confident and smart enough to wiggle their way past the gatekeepers.
If the telemarketing call center refuses to take notice of these traits during the hiring process, it will compromise the outcome of your campaigns. However, if you work with the contact center to make sure that mistake is avoided, then you're well on your way towards a successful and very profitable telemarketing campaign.
Wednesday, September 15, 2010
Generate New Business with Appointment Setting
While it is true that in the business community a ringing phone cannot be ignored, it is also true that there is still nothing more effective than a face-to-face meeting to close a sale. The likelihood of closing a sale face-to-face, as opposed to doing it over the phone, is still high. Smaller businesses can benefit greatly from this approach as they may not have enough resources to find new prospects like dentists, doctors, financial planners, mortgage brokers, insurance agents, contractors and other service oriented businesses.
Outsourcing Appointment Setting service helps your business save on:
• Hiring qualified employees
• Training the employee
• Paying the employee wages and benefits
• Providing the employees their own workstations
• Providing the technology needed like a computer, software and hardware, phone, Internet access, copier, fax machine, etc.
Companies can focus more on their core competencies or core business with all of these out of the way.
The first step, however, is to choose an appointment setting BPO that can offer the right combination of appointment setting and lead generations campaign. The BPO assigns a specific department to do highly specialized work such as appointment setting and lead generation.
Appointment setting companies assist you by cold calling and pre-screening prospective clients then choosing only the most qualified prospects. It will help you assess if they would be a good market for your products or services. After the highly qualified prospects are screened, a face-to-face meeting will be scheduled so that your representative can focus more on presenting the core proposition of the business. In this way, the representative would be able to clear all doubts by giving a timely response a prospective client may have about the products or services that they are offering. In a period of time, you can have the decision maker's complete attention, and eventually close the deal with a sale.
Outsourcing Appointment Setting service helps your business save on:
• Hiring qualified employees
• Training the employee
• Paying the employee wages and benefits
• Providing the employees their own workstations
• Providing the technology needed like a computer, software and hardware, phone, Internet access, copier, fax machine, etc.
Companies can focus more on their core competencies or core business with all of these out of the way.
The first step, however, is to choose an appointment setting BPO that can offer the right combination of appointment setting and lead generations campaign. The BPO assigns a specific department to do highly specialized work such as appointment setting and lead generation.
Appointment setting companies assist you by cold calling and pre-screening prospective clients then choosing only the most qualified prospects. It will help you assess if they would be a good market for your products or services. After the highly qualified prospects are screened, a face-to-face meeting will be scheduled so that your representative can focus more on presenting the core proposition of the business. In this way, the representative would be able to clear all doubts by giving a timely response a prospective client may have about the products or services that they are offering. In a period of time, you can have the decision maker's complete attention, and eventually close the deal with a sale.
Thursday, August 19, 2010
Double Your Sales Effort through Telemarketing
Telemarketing can be used to double your sales effort for profitable customer groups by conducting direct marketing first, followed by a telephone follow-up call. The telephone contact offers cost savings over face-to-face meetings, and many customers prefer telephone contact to face-to-face contact anyway.
If your company has limited marketing staff, using telemarketing services can help increase the resources available to you. You can pull in support to run a fully integrated marketing campaign, without hiring and training new employees. This may help you get new products to market in the shortest possible time. Most firms offer extremely high standards of customer service. Staffs are thoroughly trained in your company’s products, and they serve as professional representatives of your company.
If your company has limited marketing staff, using telemarketing services can help increase the resources available to you. You can pull in support to run a fully integrated marketing campaign, without hiring and training new employees. This may help you get new products to market in the shortest possible time. Most firms offer extremely high standards of customer service. Staffs are thoroughly trained in your company’s products, and they serve as professional representatives of your company.
Tuesday, August 17, 2010
Telemarketing for Immediate Customers’ Feedback
Telemarketing is the most interactive marketing medium available. Telemarketing offers you an immediate feedback and poses limelight of purchasing decisions of customers. This response eventually aids you to respond to the market needs. You stay ahead of the competitors and a lot step further to fulfill the needs and expectation of customers.
Telemarketing provides you with immediate feedback and valuable information that can quickly be analyzed. Consistently outperforms all others of marketing media, telemarketing is the most powerful and multi-billion marketing tool. It should be a part of your marketing strategy.
Telemarketing provides you with immediate feedback and valuable information that can quickly be analyzed. Consistently outperforms all others of marketing media, telemarketing is the most powerful and multi-billion marketing tool. It should be a part of your marketing strategy.
Monday, July 26, 2010
Lead Management
Lead generation can be done with any medium, but the most widely used method is cold calling. Here, a sales lead generation agent engages in a real time phone conversation with a prospect. During this time he is able to assess whether the prospect is interested in the product or service he is presenting.
There are a lot of ways to generate leads but cold calling has been found to be the most effective. Sales lead generation service providers present themselves as business peers of the clients they represent. They provide value to these businesses as well as save them time. Although most businesses do not appreciate unsolicited calls, some would still entertain the calls if they are initiated properly, and they are convinced that they need that product or service. Sales lead generation service providers conduct cold calls to target markets that the client provides. Some clients provide their own database for their target markets but some lead generation service providers include database services in their offerings.
Lead management is the process of effectively converting leads into immediate customers. The process involves lead generation agents approaching the prospects for the first time and making an effort towards gathering information that would help close a sale. Proper lead management can benefit both the sales lead generation provider and its clients. It will help increase the demand for the sales lead generation provider and it will provide more sales leads to the clients.
Studies show that companies making use of lead generation services generate more revenue from their investment and have higher sales compared to those that do not. And, as discussed above, the best way to implement lead generation is through lead management.
There are a lot of ways to generate leads but cold calling has been found to be the most effective. Sales lead generation service providers present themselves as business peers of the clients they represent. They provide value to these businesses as well as save them time. Although most businesses do not appreciate unsolicited calls, some would still entertain the calls if they are initiated properly, and they are convinced that they need that product or service. Sales lead generation service providers conduct cold calls to target markets that the client provides. Some clients provide their own database for their target markets but some lead generation service providers include database services in their offerings.
Lead management is the process of effectively converting leads into immediate customers. The process involves lead generation agents approaching the prospects for the first time and making an effort towards gathering information that would help close a sale. Proper lead management can benefit both the sales lead generation provider and its clients. It will help increase the demand for the sales lead generation provider and it will provide more sales leads to the clients.
Studies show that companies making use of lead generation services generate more revenue from their investment and have higher sales compared to those that do not. And, as discussed above, the best way to implement lead generation is through lead management.
Monday, June 28, 2010
What do lead generation experts do?
An effective lead generation agent knows how to get around gatekeepers such as operators and executive assistants in order to reach the decision makers of the company. Once they have the relevant contacts on the phone, they effectively generate the prospects interest, ask qualifying questions and find out their specific needs to determine the best prospects.
Lead generation experts develop the necessary skills to be effective in their jobs through extensive training provided by lead generation outsourcing provider. For new campaigns, clients usually provide the training to the agents by sending some of their best sales or marketing people.
In hiring a lead generation outsourcing provider, it’s vital to know the capabilities of lead generation experts that will be working for you. Having lead generation experts working for you is more cost-effective, they can target more focused niche markets, less chance to go out of business, and more importantly, their expertise will help you generate more income.
Callbox offers quality lead generation services. Our lead generation experts will push you ahead of the competition. Just give us a call and we will ring up your sales!
Lead generation experts develop the necessary skills to be effective in their jobs through extensive training provided by lead generation outsourcing provider. For new campaigns, clients usually provide the training to the agents by sending some of their best sales or marketing people.
In hiring a lead generation outsourcing provider, it’s vital to know the capabilities of lead generation experts that will be working for you. Having lead generation experts working for you is more cost-effective, they can target more focused niche markets, less chance to go out of business, and more importantly, their expertise will help you generate more income.
Callbox offers quality lead generation services. Our lead generation experts will push you ahead of the competition. Just give us a call and we will ring up your sales!
Wednesday, June 9, 2010
Improving Telemarketing Skills Technique: Always Be Prepared
The success of telemarketers in telemarketing journey often lies on preparedness. Preparation is a key element to taste that telemarketing pie that every telesales professional are aiming for. Just like any other undertaking, the degree of triumph in telesales is relative on how prepared you are in doing cold calling.
Before you pick up that phone to make business with your prospect, how prepared are you? In telemarketing, preparation is essential to generate more leads. Being prepared with what exactly you are going to say will able you to converse smoothly and effectively.
Talking to complete strangers on the phone and convincing them buy your products and services is not an easy task. So always be prepared. Respond to objections which are going to recur over and over again.
Before you pick up that phone to make business with your prospect, how prepared are you? In telemarketing, preparation is essential to generate more leads. Being prepared with what exactly you are going to say will able you to converse smoothly and effectively.
Talking to complete strangers on the phone and convincing them buy your products and services is not an easy task. So always be prepared. Respond to objections which are going to recur over and over again.
Sunday, May 30, 2010
Outsource Telemarketing and Lead Generation
It’s not a big deal if who’s the better lead generator, your outsource or in-house team. In lead generation and telemarketing cycles, building a stronger lead generation functions and telesales which are sustainable is absolutely the question. This only means that it should be a well-integrated feature of your company’s selling framework.
Who’s afraid of lead generation and outsourcing telemarketing anyway? Apparently, none. Most of multinational companies with big names outsource their telesales and lead generation functions. Rather than doing in the traditional way, they prefer to go for outsourcing to boost their sales and productivity in relatively shorter period of time. Have your lead generation section outsourced if you’re looking to take the sales short-cut for your organization. Having an in-house sales leads team does a big help, but considering an outsource team for your company offers an extra long arm for you to reach success.
Who’s afraid of lead generation and outsourcing telemarketing anyway? Apparently, none. Most of multinational companies with big names outsource their telesales and lead generation functions. Rather than doing in the traditional way, they prefer to go for outsourcing to boost their sales and productivity in relatively shorter period of time. Have your lead generation section outsourced if you’re looking to take the sales short-cut for your organization. Having an in-house sales leads team does a big help, but considering an outsource team for your company offers an extra long arm for you to reach success.
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