Monday, November 29, 2010
Educate Yourself- Things You Need To Learn When Looking For A Telemarketing Company
Telemarketing companies give businesses the opportunity to handle sales calls, setting appointments or generating leads. Your own employees can accomplish other activities essential for your overall business performance.
However, there are things you need to keep in mind before setting another company to get the results for you, it is necessary to know how they deliver the leads and ensure its quality. The company must be able to guide you in determining your prospects needs. They must be able to give you a script that reveals the things that are missing in their company.
Having the know how of what your company offers and how your products exactly works is a must when looking for a telemarketing company. If they don't know how your products and services can benefit prospective clients, do not sign the contract and look for another company who can.
The outsource company must also have ways to know what they need to accomplish in each call. Choosing the right company is all about getting the right fit with your specific needs and communicating it to that company.
Know what your company needs and tell the telemarketing firm. The campaign will work best if both parties can narrow down the expectations. Communicate well with them so they can adjust to your goals, they will tell you if they can deliver or not. Telling them your expectations will result to a profitable and successful telemarketing campaign so find one now and discuss how you can work together in generating higher business revenue.
Tuesday, November 23, 2010
Bust Up the Myths of Cold-Calling
Human life is replete with myths. Some people follow them and others find them ridiculous. Even the business industry has been adorned with them. However, it is very crucial to draw the line between a false belief and an unspeakable truth. To embrace success in cold-calling, myths must be eliminated.
The painful truth is that some principles before are considered myths nowadays. Telemarketers should be aware of these deceits in order to focus on practices where effectiveness blooms.
Myth #1. Cold-calling is a numbers game. It is true that teleprospecting is a numbers game but for the traditional method of selling. Telemarketers cannot just make tremendous number of phone calls to generate more sales leads. Lead generation isn't a trial and error business. Reaching to the target audience drags a high rate of closed sale rather than talking to hundreds of people who does not care about a firm's product or service. In this case, companies should weigh which is more important for them- more calls but fewer quality leads or fewer calls and more sales.
Myth #2. Depend on sales script. Scripts provide great help in effective cold-calling. However, being dependent to sales script alone is not an appropriate thing to do. Well-rehearsed lines tend to be dull for the customers. Customizing a telemarketer's dialogue will be the tool to have a fruitful conversation.
Myth #3. Concentrate in closing a sale. One thing that triggers customers to hang up is the insensitivity of some telemarketers to push for an immediate sale. In most cases, it takes time to convert a sales prospect to a sales-ready status. Because of this, they are to be nurtured instead of always reminding them to buy the product or service. The more a cold-caller push, the faster he loses an opportunity.
The painful truth is that some principles before are considered myths nowadays. Telemarketers should be aware of these deceits in order to focus on practices where effectiveness blooms.
Myth #1. Cold-calling is a numbers game. It is true that teleprospecting is a numbers game but for the traditional method of selling. Telemarketers cannot just make tremendous number of phone calls to generate more sales leads. Lead generation isn't a trial and error business. Reaching to the target audience drags a high rate of closed sale rather than talking to hundreds of people who does not care about a firm's product or service. In this case, companies should weigh which is more important for them- more calls but fewer quality leads or fewer calls and more sales.
Myth #2. Depend on sales script. Scripts provide great help in effective cold-calling. However, being dependent to sales script alone is not an appropriate thing to do. Well-rehearsed lines tend to be dull for the customers. Customizing a telemarketer's dialogue will be the tool to have a fruitful conversation.
Myth #3. Concentrate in closing a sale. One thing that triggers customers to hang up is the insensitivity of some telemarketers to push for an immediate sale. In most cases, it takes time to convert a sales prospect to a sales-ready status. Because of this, they are to be nurtured instead of always reminding them to buy the product or service. The more a cold-caller push, the faster he loses an opportunity.
Wednesday, November 17, 2010
Ideas on Choosing an Appointment Setting Company
Appointment setting is no doubt the service of the hour. Big or small institutions rely heavily on it to increase sales, productivity and customer loyalty. Some use their own materials to do the services, while others entrust appointment setting services to third-party companies. To those who seek the aid of a telemarketing company, this is where clients should be very keen: choosing an appointment setting company.
The world is swarmed with thousands of business entities offering appointment setting services to choose from. Picking the best among them is a responsibility not to be given little thought. After all, it's from their services that the probability of gaining sales prospects lie. They will be representing the company. Whatever things the provider does, it will reflect directly to the company. Moreover, you are not only investing money, time and intellectual capital, the company's goodwill is at stake.
Efficient Workforce
Perhaps one of the most crucial aspects of outsourcing telemarketing is the workforce of an appointment setting service provider. They should employ people who are knowledge workers. They are trained through a series of workshops and that their skills are honed inside a professional environment. Another important aspect is the ethical behavior of the entire team.
Resources
Resources range from computer systems to staff. A reliable technical IT support and experienced, nifty call handlers will greatly affect the whole process.
Benchmarking
The quality of services an appointment setting firm can offer will predict the outcome of the jobs. Past performances are indicators that the entity is working as expected, or more.
Initiative for Improvement
More often than not, firms who search for improvements have high success rate. They are inclined to enhance their services to deliver better results.
Response to Change
Client's decisions are not absolute. From time to time, they change. An appointment setting service provider who adeptly responds to change will be a great instrument in achieving the client's goals.
The world is swarmed with thousands of business entities offering appointment setting services to choose from. Picking the best among them is a responsibility not to be given little thought. After all, it's from their services that the probability of gaining sales prospects lie. They will be representing the company. Whatever things the provider does, it will reflect directly to the company. Moreover, you are not only investing money, time and intellectual capital, the company's goodwill is at stake.
Efficient Workforce
Perhaps one of the most crucial aspects of outsourcing telemarketing is the workforce of an appointment setting service provider. They should employ people who are knowledge workers. They are trained through a series of workshops and that their skills are honed inside a professional environment. Another important aspect is the ethical behavior of the entire team.
Resources
Resources range from computer systems to staff. A reliable technical IT support and experienced, nifty call handlers will greatly affect the whole process.
Benchmarking
The quality of services an appointment setting firm can offer will predict the outcome of the jobs. Past performances are indicators that the entity is working as expected, or more.
Initiative for Improvement
More often than not, firms who search for improvements have high success rate. They are inclined to enhance their services to deliver better results.
Response to Change
Client's decisions are not absolute. From time to time, they change. An appointment setting service provider who adeptly responds to change will be a great instrument in achieving the client's goals.
Friday, November 12, 2010
From Follow-up to Appointment
As a telemarketer from an outbound call center, you may have already tried cold calling people in order to get information about themselves and possible referrals for your clientele. Once the information has been gathered, the process is not yet finished. A follow-up call is then necessary towards the lead in order to find out whether or not they are interested in setting up an appointment towards the company to discuss business terms.
Always remember that what you are doing as a telemarketer is cold calling, which would mean that the person at the other end of the telephone line is not prepared to receive this call from you. It also means that you are interrupting the possible lead from doing something so the first sixty seconds of the call should be dealt in a way to get the interest of the prospect into what you are saying. Once you have gotten their interest, you can now get the necessary information that you need from them.
Once the initial call has been done, do a follow-up call in the next few days to ensure that your qualified lead gets the necessary information about their upcoming appointment. This would not only show that you care for the lead to make his appointment, it would also show that the company that you are trying to represent has a reputable name when it comes to customer service and thus gain more attention.
Always remember that what you are doing as a telemarketer is cold calling, which would mean that the person at the other end of the telephone line is not prepared to receive this call from you. It also means that you are interrupting the possible lead from doing something so the first sixty seconds of the call should be dealt in a way to get the interest of the prospect into what you are saying. Once you have gotten their interest, you can now get the necessary information that you need from them.
Once the initial call has been done, do a follow-up call in the next few days to ensure that your qualified lead gets the necessary information about their upcoming appointment. This would not only show that you care for the lead to make his appointment, it would also show that the company that you are trying to represent has a reputable name when it comes to customer service and thus gain more attention.
Tuesday, November 9, 2010
The Telemarketing Problem
Telemarketing is a job not many professionals are fond of doing. It’s no joke cold calling prospective customers on the phone. With all the bad press and hullabaloo depicting telemarketers as devils with telephones here in Canada, the job gets even hard. If convincing prospective customers that you’re not a scammer or some other fraud is difficult enough just imagine how much more will it trying to convince them to buy from you.
These are just few of the challenges that most of those involved in the industry has to face. Too bad the public perception has strayed too far from what things really are. Telemarketing services aren’t really the bad guys in this picture. It’s the people involved in scams that has never failed to give grief to all those they harass through their abuse of the phone.
Let’s look at it this way. The reason telemarketing in Canada came about is because there are businesses that are in need of an effective marketing strategy that will not burn a hole in their pockets. There are people who don’t know of a good store and only found about it through a promoter on the phone. And there are those who totally rely on telemarketers in knowing what are the best products and services available for them.
Really, this is all about bad performers and the bad press that magnify their crimes. If steps are taken to minimize or even stop these, then it’s possible that telemarketing could once again become a profession by many again.
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