From Follow-up to Appointment

As a telemarketer from an outbound call center, you may have already tried cold calling people in order to get information about themselves and possible referrals for your clientele. Once the information has been gathered, the process is not yet finished. A follow-up call is then necessary towards the lead in order to find out whether or not they are interested in setting up an appointment towards the company to discuss business terms.

Always remember that what you are doing as a telemarketer is cold calling, which would mean that the person at the other end of the telephone line is not prepared to receive this call from you. It also means that you are interrupting the possible lead from doing something so the first sixty seconds of the call should be dealt in a way to get the interest of the prospect into what you are saying. Once you have gotten their interest, you can now get the necessary information that you need from them.

Once the initial call has been done, do a follow-up call in the next few days to ensure that your qualified lead gets the necessary information about their upcoming appointment. This would not only show that you care for the lead to make his appointment, it would also show that the company that you are trying to represent has a reputable name when it comes to customer service and thus gain more attention.