It's only logical to assume that to have a cost effective and professional telemarketing call center, effective and professional telemarketers are needed. It shares the same logic as an apple tree bearing apples. Rocket science not required. If you're planning to migrate your business' sales and marketing to a telemarketing company, make sure that the telemarketers they'll be using possesses at least these qualities:
Smart Telemarketers
Needless to say, hiring a telemarketer with a room temperature IQ will do your business no good. This means that the telemarketers are expected to think on their feet, respond smartly and professionally to any inquiries or situations that they might come across.
The Telemarketers Must Know Their Product / Services Specifics Inside Out
It goes without saying that your telemarketers needs an in-depth knowledge regarding the specifics of what they're trying to promote. No matter how engaging or interesting your telemarketers are, if they haven't got a clue as to what they're supposed to be selling, then everything's all pointless.
Must Be Excellent Listeners
The telemarketing company should take great measures to ensure that the telemarketers that's about to work for them not only be capable of physically hearing, but also listening. The telemarketers should be able to discern buying signals as well. It is highly advisable that your telemarketers listens and thoroughly understands what the prospective customer is really saying for them to make that sale.
Be Capable of Handling Rejection
The telemarketers they hire should be impervious to the damages of rejection. Getting roughed-up or verbally abused by prospects on a daily basis is a normal occurrence – it comes with the territory. Your telemarketers should be able to take this all with a grain of salt and just shake it off. They must be professional enough to proceed with the next call and be decent enough not to go ballistic on the next prospect.
Capable of Reaching the Decision Maker
In telemarketing, the number one time and money waster is talking to someone who's NOT the decision maker. Identifying if they're talking to a potential customer or not is an important skill set a telemarketer must possess before pursuing with their presentation. Which means the telemarketers...
Must Be Capable of Working Their Way Around The Gatekeepers
This is where the telemarketers' savvy is tested. With gatekeepers, push comes to shove. Telemarketers usually get rattled in this part of the call and when they do, they will get stressed. A nervous wreck can easily be spotted over the phone. The telemarketer must be confident and smart enough to wiggle their way past the gatekeepers.
If the telemarketing call center refuses to take notice of these traits during the hiring process, it will compromise the outcome of your campaigns. However, if you work with the contact center to make sure that mistake is avoided, then you're well on your way towards a successful and very profitable telemarketing campaign.
Smart Telemarketers
Needless to say, hiring a telemarketer with a room temperature IQ will do your business no good. This means that the telemarketers are expected to think on their feet, respond smartly and professionally to any inquiries or situations that they might come across.
The Telemarketers Must Know Their Product / Services Specifics Inside Out
It goes without saying that your telemarketers needs an in-depth knowledge regarding the specifics of what they're trying to promote. No matter how engaging or interesting your telemarketers are, if they haven't got a clue as to what they're supposed to be selling, then everything's all pointless.
Must Be Excellent Listeners
The telemarketing company should take great measures to ensure that the telemarketers that's about to work for them not only be capable of physically hearing, but also listening. The telemarketers should be able to discern buying signals as well. It is highly advisable that your telemarketers listens and thoroughly understands what the prospective customer is really saying for them to make that sale.
Be Capable of Handling Rejection
The telemarketers they hire should be impervious to the damages of rejection. Getting roughed-up or verbally abused by prospects on a daily basis is a normal occurrence – it comes with the territory. Your telemarketers should be able to take this all with a grain of salt and just shake it off. They must be professional enough to proceed with the next call and be decent enough not to go ballistic on the next prospect.
Capable of Reaching the Decision Maker
In telemarketing, the number one time and money waster is talking to someone who's NOT the decision maker. Identifying if they're talking to a potential customer or not is an important skill set a telemarketer must possess before pursuing with their presentation. Which means the telemarketers...
Must Be Capable of Working Their Way Around The Gatekeepers
This is where the telemarketers' savvy is tested. With gatekeepers, push comes to shove. Telemarketers usually get rattled in this part of the call and when they do, they will get stressed. A nervous wreck can easily be spotted over the phone. The telemarketer must be confident and smart enough to wiggle their way past the gatekeepers.
If the telemarketing call center refuses to take notice of these traits during the hiring process, it will compromise the outcome of your campaigns. However, if you work with the contact center to make sure that mistake is avoided, then you're well on your way towards a successful and very profitable telemarketing campaign.
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