Monday, October 11, 2010

The Upside of Outsourced Telemarketing Services

Telemarketing has advanced in the BPO sector as a leading form of marketing due to its effectiveness and ease of use. The number of companies that have adopted it to develop their businesses have grown rapidly in the last few years. Businesses usually outsource telemarketing services to third party telemarketing agencies. This is because of the fact that outsourcing allows companies to focus on their core competencies while the teleservices agencies manage their phone-based marketing campaigns. One of the major advantages of using the services of professional telemarketing companies is their competence in handling both simple and complex telemarketing projects. For several companies, outsourcing telemarketing services has been proven to be an intelligent business decision.

There are two classifications of telemarketing: inbound and outbound. A traditional company that offers telemarketing services uses both these forms of phone-based marketing. Other telemarketing agencies offer business-to-business (B2B) telemarketing, business-to-consumer (B2C) telemarketing, and automated telemarketing. Specialized telemarketing services such as lead generation, appointment setting and answering service are the most preferred by organizations that are looking to generate more income and improve customer relations. These services are offered at affordable costs to help businesses save on operational and manpower expenses. Phone-based sales and marketing functions can be delegated to third-party firms for faster and improved results while maintaining the level of professionalism.

Outsourcing telemarketing services has certainly become a necessity in many organizations' sales efforts. In addition to providing exceptional results, professional telemarketing companies have affinities with several businesses for selling a wide range of services and products. The experiences and expertise they have acquired in dealing with different types of clients can be used to effectively market to different regions with varying ethnic populations.

While telemarketing is popular within the business sector, there are many customers who are unhappy about getting telemarketing calls. Customers who do not want to receive sales calls register their phone numbers in the Do-Not-Call registry. Telemarketing companies that continue to call DNC registrants are penalized heavily. This is the reason why telemarketing agencies check their databases against the DNC list to make sure that their telephone representatives do not contact businesses or people whose phone numbers have been tagged as DNC.

Telemarketing elicits distinct feelings from the viewpoints of customers and businesspeople. For companies that engage in telemarketing, it is important to follow state and federal regulations and be responsible in implementing their campaigns. This is the only real way to make telemarketing remain lucrative in the years to come.

1 comment:

  1. Telemarketing outsourcing provides a unique way to connect to your customers. Increase in sales and cutting out expenses are the main advantage of using it.

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