Telemarketing has indeed been eyed by many companies worldwide due to the fact that it is a very cost effective solution to market products and services. Its cost effectiveness can clearly be seen once a business' sales service has been outsourced towards telemarketers. However, telemarketing is not just a cost effective solution, it would also let businesses achieve more benefits. Here are some of those other benefits that a telephone marketing company can bring.
1. These companies can find new clients for your business in a short amount of time
Telemarketing companies already have an extensive database that they can use at their disposal. Since telephone marketing has already been around for many years, decades even, you can imagine how large this list is. Hence, finding new clients for your business is no problem for them no matter what industry you want to target.
2. These companies can take care of all the legal issues with the sales campaign
Building an in-house team of sales representatives and starting your own sales campaign mean that you have to take care of all the legal issues that go along with it. Once outsourced to an offshore telephone marketing company, they can readily take care of all these legal issues for you.
3. They can let your business bring in new clients as well as keep existing ones
It is a known fact that these companies can indeed bring in a lot of new clients for your business, however they can also keep client retention to a maximum level. These representatives pique the interests of your existing clients by sending them valuable and new information about your business.
Showing posts with label telemarketing companies. Show all posts
Showing posts with label telemarketing companies. Show all posts
Monday, January 17, 2011
Sunday, October 3, 2010
Ethical Telemarketing: An Oxymoron?
To some, the mere thought of telemarketing being ethical is as real as lawyers being honest, in other words, the idea is as stable as a three-legged chair. Telemarketers and the telemarketing industry as a whole are expected to strictly follow all of the different laws (The Do-Not-Call list, Telephone Consumer Protection Act, etc) in place, facing stiff sanctions for non-adherence. The Federal Trade Commission and the Federal Communications Commission are trying to establish a federal do-not-call list where consumers register to block telemarketing calls.
As a rule, telemarketing agents are also expected to be professional, courteous and polite at all times. A single telemarketers infraction, deliberately or otherwise, will merit an investigation of all sorts but when prospects 'go postal' it's perfectly normal and acceptable behavior. Quite the norm nowadays, as being mean to telemarketers is understandable. It's a double standard that the whole industry of telemarketing has to live with on a daily basis.
People in general love to buy things but they hate the idea of being sold to. Sometimes they see the persistence of the telemarketer explaining why they need a particular product or service as beneficial as an invasion and violation of their right to freely choose what they want to purchase.
The root of all the negative reputation telemarketing has been getting isn't so much as the fraud and scams being perpetrated by boiler rooms, it's when legal and legitimate telemarketing companies call illegally. Fortunately for some companies they are able to get away with it simply because the average telephone consumer is unaware of their phone privacy rights. Nonetheless, you also must understand that though prospects may perceive all telemarketing calls annoying, the fact remains that many of the calls they will receive are still within the legally mandated rights of the telemarketing firm.
Telemarketing done legitimately is ethical. It is still a form of business and the means in which they are conducted are still within the bounds of what is acceptable to society and its laws which by the way are in place to ensure that telemarketing companies are expected to follow. Just because it's annoying doesn't mean that it's illegal.
As a rule, telemarketing agents are also expected to be professional, courteous and polite at all times. A single telemarketers infraction, deliberately or otherwise, will merit an investigation of all sorts but when prospects 'go postal' it's perfectly normal and acceptable behavior. Quite the norm nowadays, as being mean to telemarketers is understandable. It's a double standard that the whole industry of telemarketing has to live with on a daily basis.
People in general love to buy things but they hate the idea of being sold to. Sometimes they see the persistence of the telemarketer explaining why they need a particular product or service as beneficial as an invasion and violation of their right to freely choose what they want to purchase.
The root of all the negative reputation telemarketing has been getting isn't so much as the fraud and scams being perpetrated by boiler rooms, it's when legal and legitimate telemarketing companies call illegally. Fortunately for some companies they are able to get away with it simply because the average telephone consumer is unaware of their phone privacy rights. Nonetheless, you also must understand that though prospects may perceive all telemarketing calls annoying, the fact remains that many of the calls they will receive are still within the legally mandated rights of the telemarketing firm.
Telemarketing done legitimately is ethical. It is still a form of business and the means in which they are conducted are still within the bounds of what is acceptable to society and its laws which by the way are in place to ensure that telemarketing companies are expected to follow. Just because it's annoying doesn't mean that it's illegal.
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